I Googled “PepsiCo and Apple iPhone” and found three million sites talking about PepsiCo’s promotional concept for Amp, their energy drink: “AMP Up Before You Score.” The app purports to help men pick up any one of 24 types of women and then get coached on “pick up and score some sex” lines. The app then takes the coaching a step further, encouraging users who “score” to post details such as name, date and comments for their pals on Facebook and Twitter. Apparently, a lot of people (mostly women) have criticized the app (mostly on Twitter), saying it contributes to the objectification of women.
Frankly, I think it is hilarious, and that women (especially the feminists) are being unbelievably hypersensitive and hypocritical. Let me count the ways:
1. Women’s studies at colleges and universities objectify men as the “dark side.”
2. Women dress provocatively these days.
3. Women “hook up” (i.e., casual sex – no obligations, no dinner)
4. Women use abortion as birth control for any children conceived via
casual sex, as opposed to marrying the father of the child.
5. Women “shack up,” have sex out of wedlock, and have babies out of wedlock.
6. Women today are so casual about sex that The Wall Street Journal reports that they have interfered with the earning abilities of call girls and prostitutes.
7. Porn movies star women.
8. The porn industry is owned and managed largely by female entrepreneurs who themselves are objectifying women.
So, what is the problem with an app that suggests pick-up lines? If a woman is foolish enough to hear a come-on and drop her undies, well, that’s her choice, isn’t it? Instead, she could tell the guy to “kiss off.” She could wait to have sex until at least 1 ½ years into the relationship, with an engagement ring and a wedding date.
I am not offended by this ad program. After all, it worked. Everyone is talking about it (even me). I think it’s stupid, but I’m not offended. But if any of those “lines” gets a guy some free sex, well it’s the woman’s damn fault, not PepsiCo’s.